US conservatives are destroying their Keurig coffee machines after the company announced it would stop advertising on a Fox News programme.
Keurig is among five firms that said they would pull ads from The Sean Hannity Show after the host was accused of going easy on an alleged abuser.
He interviewed Alabama Republican Senate candidate Roy Moore about claims he assaulted a 14-year-old girl.
The Fox News host defended Mr Moore and cast doubt on the allegations.
Mr Moore, a former Alabama Supreme Court judge, has denied the claims against him.
The conservative firebrand has threatened to sue the Washington Post, which last week published accounts from three women who alleged encounters with Mr Moore decades ago when they were teenagers and he was in this 30s.
On Monday, Senate leader Mitch McConnell became the latest top Republicanto say he believes Mr Moore’s accusers, calling on him to step aside for next month’s election.
But Mr Hannity argued that Mr Moore “deserves the presumption of innocence”. He invited him on his radio show to defend himself and his campaign.
On his radio show on Thursday, Mr Hannity seemed to play down the women’s allegations.
He said: “There was no sexual, there was kissing involved, and then they’re saying this one encounter with a 14-year-old…”
“And it was consensual,” his programme producer interjected.